Women Alert
Tools:
WordPress, Elementor, Google Analytics, Search Console, Cloudfare, Photoshop.
Overview
Women Alert is a national campaign by Public Safety Canada focused on raising awareness and inspiring action against firearm-related violence affecting women in Canada. My task was to design and build a website and brand identity that communicates the mission of the campaign in a clear, human, and accessible way.
Branding & Logo Creation
The project started with developing a logo that reflects the strength and supportive tone of the campaign. The branding needed to feel trusted and aligned with a federal initiative, while still being warm and approachable. The approved logo set the direction for the colour palette, typography, and overall visual identity used throughout the website.
Website Structure
I planned the site so visitors could easily understand the issue, read personal stories, and find ways to take action. Key pages included:
Homepage – Introduces the campaign and guides users to the main sections.
Stories – Highlights real experiences and brings a personal voice to the issue.
Blog – Provides articles and updates related to firearm-related violence.
Resources – Offers support tools, reports, and links for individuals and communities.
Take Action – Outlines steps Canadians can take to support the movement.
The layout was intentionally simple to keep the content readable and the user journey intuitive.
Design & User Experience
The visual direction focused on clarity, accessibility, and consistency. Clean typography, balanced spacing, and a calm colour palette made information easy to absorb. Each page was designed to support the campaign’s message without overwhelming visitors.
Since the campaign serves people across Canada, the site includes a language switcher that lets users move between English and other languages. This feature is placed in the main navigation to keep it easy to find and use.
Results
Communication with the client was smooth, feedback was clear, and approvals were timely. This helped maintain steady progress and ensured the website was delivered within the agreed timeline. The final product was well received and aligned with the goals of Public Safety Canada.