Low Entropy Website Redesign
Tools:
WordPress, Elementor, Active Campaign, Google Analytics, Search Console.
Overview
Low Entropy Foundation is a non-profit dedicated to fostering personal and community growth. While their mission is impactful, their previous website was holding them back. The site had a 79% bounce rate, wasn’t mobile-friendly, and faced ongoing brute-force login attacks. On top of this, the design didn’t fully communicate the Foundation’s vision or make it easy for visitors to engage.
The Challenge
The main issues we set out to solve were:
- High bounce rate and poor engagement.
- Security vulnerabilities.
- Outdated, non-mobile-friendly design.
- Navigation that made it hard for users to find key information.
- A visual identity that didn’t align with the Foundation’s mission.
What I did
I led the full redesign of the website over a two-month period, from strategy and wireframing to design, development, and deployment. I mapped out a new structure inspired by platforms like Behance and Dribbble while tailoring everything to the Foundation’s goals. I also carefully selected typography and design elements that resonated with the brand’s voice.
The redesign was guided by one clear vision: make the site secure, accessible, and reflective of the Foundation’s values.
Key steps included:
- Responsive design – Built layouts optimized for mobile, tablet, and desktop.
- Strengthened security – Implemented firewall protection and login security to stop brute-force attempts.
- Improved navigation – Streamlined menus and added clear call-to-action buttons for donations, programs, and resources.
- SEO optimization – Enhanced on-page SEO to improve search visibility and organic reach.
- Brand alignment – Introduced a new font and visual system that reflects the Foundation’s mission of growth and connection.
Results
The impact was immediate and measurable:
- Bounce rate dropped from 79% to 32% in the first month.
- Visitors now enjoy a smooth, mobile-first experience.
- The Foundation has a secure, scalable website that is easier to manage.
- The new design provides a clean and engaging platform that better tells their story.
Client Feedback
“The redesign has completely transformed how people experience our website. It not only looks professional and inviting but also communicates our mission clearly. We’ve seen a real improvement in engagement, and the site now truly reflects who we are as an organization.”
— Director, Low Entropy Foundation