Lagos Fringe Website Redesign
Tools:
WordPress, Elementor, Mailerlite, Google Analytics, Search Console. Cloudflare, Paystack, Woocommerce.
Overview
Lagos Fringe is Africa’s largest creative marketplace and open access multi-disciplinary arts festival. When I was contacted, the organization already had a website, but it wasn’t reflecting the brand’s vision or scale. The site struggled to position Lagos Fringe as a leading arts platform. Event registrations were handled by a third party, which added extra costs. The website also had no blog feature, so the team had to publish articles on other platforms. On top of that, the hosting setup was unreliable, leading to frequent downtime.
The Lagos Fringe team wanted a modern website that was fast, secure, optimized for search engines, and capable of handling all their key activities in-house.
Challenges
- The old website didn’t reflect Lagos Fringe’s brand or vision.
- Event registration relied on third-party platforms, increasing costs.
- No built-in blog feature for publishing content.
- Frequent downtime caused by the hosting type.
- No option for direct payments or ticket/merch purchases.
- Outdated design and limited functionality.
What I Did
I started by restructuring the site to properly represent the brand and its identity. This included using the correct brand colors and creating a layout that felt modern and easy to use. To keep the team involved, I provided a preview link so they could track progress and share feedback at every stage.
The site was moved to a faster, more secure server to eliminate downtime. From there, I built in features that would save the organization both time and money, while also making the site more engaging for visitors.
Key Features
Event Registration: Secure, embedded forms for signups, removing the need for third-party platforms.
Payment Integration: Users can now purchase tickets and merchandise directly from the website.
Engagement Tools: Popups and countdown timers to boost event participation.
Blog Section: A full-featured blog, giving the team full control over their content.
SEO Optimization: Improved visibility through on-page SEO and Google My Business integration.
Programme Listings: A clear and well-organized section for events and schedules.
Team & Board Profiles: Dedicated sections to showcase the people behind the festival.
Improved Security: Strong protocols to protect against attacks and downtime.
Results
The redesigned website positioned Lagos Fringe as a true leader in the creative space. It gave the team more control, cut down on costs, and provided a reliable platform that supports everything from event registration to payments and content publishing.
The Lagos Fringe team was very pleased with the final result. They now have a website that reflects their vision, is easy to manage, and has already brought in stronger engagement from their audience.