A complete WordPress website rebuild for Lagos Fringe, Africa's largest creative marketplace and open access multi-disciplinary arts festival. Built with WooCommerce, Paystack, in-house event registration, and full SEO.
Lagos Fringe is Africa's largest creative marketplace and open access multi-disciplinary arts festival. When they came to me, they already had a website. The problem was it didn't look or feel like Lagos Fringe. Registration ran through third-party platforms that cost money. There was no blog. The site went down regularly. For a festival of this scale, that wasn't good enough.
What they needed was a fast, secure, well-optimized site that could handle everything in-house: registrations, payments, content publishing, and the full event experience.
I started by getting the brand right. Correct colours, a layout that actually feels like Lagos Fringe, and a live preview link so the team could see progress and give feedback throughout. Once the design was solid, the site moved to a faster, more reliable server. That fixed the downtime problem immediately.
Registration forms built directly into the site. No third-party platforms, no extra monthly costs.
Paystack and WooCommerce integrated so the festival can sell tickets and merch directly from the site.
Popups and countdown timers added to drive urgency and push people to register before deadlines.
A full blog section so the team can publish articles, updates, and stories on their own terms.
On-page SEO across the site plus Google My Business integration to help more people find Lagos Fringe through search.
Events and programme listings in a clean, easy-to-browse layout that works for first-time visitors and returning ones.
Team and board profiles that give the festival a human face and help build trust with sponsors, participants, and the press.
Migrated to a faster, more secure server. Downtime stopped. The team stopped worrying about the site going down mid-festival.
The redesign gave Lagos Fringe a platform that truly reflects the scale and ambition of Africa's largest creative festival. The team gained full ownership of their operations — event registrations, ticket sales, blog publishing, and payments all running in-house — removing costly third-party dependencies overnight. The result is a fast, secure, well-structured site the team can run confidently day to day. Engagement is up, downtime is gone, and Lagos Fringe now has a digital home that matches the energy and reputation of the festival itself.