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Build a Biz Kids

A full WordPress website overhaul for Build a Biz Kids, a registered Canadian children's entrepreneurship charity. Redesigned for speed, clarity, and conversion — donors and programme participants can now find exactly what they need.

RoleWeb Developer & Designer
Timeline6 weeks · 2025
FocusRedesign · UX · Performance · SEO
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Build a Biz Kids homepage

Overview

Build a Biz Kids is a registered Canadian charity giving kids real entrepreneurial experiences that build confidence and practical life skills. Their programmes reach educators and parents, they run a BizKids Market for young vendors, and their sponsors include RBC, TD Bank, BCIT, and the Canadian Red Cross. They were doing serious work on a website that was letting them down.

When Leah reached out, the existing site was slow, hard to navigate, and creating unnecessary work on the backend. It didn't reflect what the organisation had grown into. Over six weeks I rebuilt everything: the design, the structure, the performance, and the overall user experience.

The challenge

  • A design that no longer matched who they are or what they do.
  • A slow site that was turning away visitors before they even saw the content.
  • Navigation so cluttered that educators, parents, and sponsors couldn't find what they were looking for.
  • Backend bloat that was making simple updates harder than they needed to be.
  • No clear path for visitors to become donors, volunteers, or programme participants.

What I did

// SCOPE

Over six weeks I went through every part of the site. Visual design, page structure, backend configuration, performance settings. The goal was a complete transformation, done quickly.

01

Full redesign

A clean, modern design that actually reflects what Build a Biz Kids does and why it matters.

02

UX overhaul

Restructured navigation so each type of visitor, educator, parent, or sponsor can find what they need without digging.

03

Speed optimization

Images optimized, caching configured, Cloudflare integrated. The site is noticeably faster across every device.

04

Backend cleanup

Cleared out the backend clutter so the team can manage and update the site without running into obstacles.

05

SEO optimization

On-page SEO and Search Console integrated so the right families, educators, and donors can find Build a Biz Kids through search.

06

Donor & programme flows

Clear calls to action and defined user journeys for donations, programme access, and event sign-ups. Every visit now has somewhere to go.

"

Paul did an incredible, and FAST, job on giving our website a new look, but also tightening up the user experience and back end drag. It's much faster now, looks clean and easier to navigate, plus his communication and work is very fast, which meant a lot to us. It wasn't something we wanted to have drag out. I have recommended Paul to many others already and will continue to do so.

The results

// IMPACT
6 wksFull overhaul delivered
Faster.Speed improved across devices
Cleaner.Navigation & UX simplified
Referred.Recommended to others already

The new site reflects what Build a Biz Kids has become. The team can manage content without frustration. Donors and educators have a clear path to get involved. The speed improvements mean people stay on the site instead of leaving. And Leah was already recommending me to others before the project was even fully wrapped up. That says enough.

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